Qudos Bank originated with Australia's airline, Qantas. The credit union was established in 1959 as the Qantas Credit Union and initially served Qantas employees and their families. Over the years, it broadened its membership to include employees of other airlines and, in 1996, opened its services to the general public.
Over the next two decades, Qantas Credit Union grew to over 90,000 members, two-thirds of whom were not employed by Qantas. In 2016, it changed its name to Qudos Bank to reflect its broader appeal. The name is a play on "kudos," spelt with a "Q," to honour the Qantas heritage.
Eight years after the initial Qudos Bank launch in 2016, the time was right for a refresh. The goal was to give Qudos Bank a public-facing brand identity that better reflected who they are: a modern purpose-led bank that puts customers first. The new brand was to roll out in 2024, in the lead up to Qudos Bank's 65th anniversary.
An essential deliverable of the refresh was an on-brand, modern, and customer-centric website. Qudos Bank achieved this through their existing website on Ultracs CMS.