Move Bank expand with Ultracs App 2

National Growth Strategy

With a continued focus on national growth and delivering a modern and sophisticated digital banking platform to their customers, MOVE Bank have extended their partnership by further investing in a range of Ultracs software solutions including Ultracs App 2.

Dual Execution

Using the Ultracs CMS (Content Management System) as the supporting vehicle, MOVE Bank’s national growth strategy has been to commit and invest in the building of a new customer-centric website, and launch a new banking App using Ultracs App 2 - both aiming to improve the overall mobile banking user experience, and B2C communication.

This two pronged upgrade has further endorsed MOVE Bank in its future preparedness. Being equipped with a fully integrated digital eco-system designed with agility, has positioned MOVE Bank to anticipate and cater to the changing needs and demands of an ever-evolving digital banking environment, and compete stalwartly, effectively and efficiently.

‘The rollout of a new and improved MOVE Bank app has been on our roadmap for quite some time. In January this year we delivered the new solution with Ultradata, and the feedback from both the team and our members has been very positive.

Our aim was to deliver a more intuitive interface for our members, and increase the functionality available via the MOVE Bank app. With mobile banking being an integral part in people’s everyday lives, we wanted to enhance our mobile banking platform capabilities to ensure our members were provided with the best user experience possible.

Another important aspect of the app project was to give our members the ability to self-service their day-to-day banking needs. We understood that not every person had the desire nor the time to make a call to connect with a MOVE Bank team member, and the Ultracs App 2 was able to extend that personalised self-service offer to our membership base.

From an operational standpoint, the integration between our CMS website and the MOVE Bank app, has meant that we have a centralised point to manage and maintain content and product information. These information touch points have become more streamlined, and have provided us with confidence in the knowledge that information is consistent and up to date across our digital interfaces - MOVE Bank website and MOVE Bank app.

The rollout of the Ultracs App 2 has been a welcomed opportunity, as this new provision has not only empowered our members to utilise the digital services MOVE Bank has on offer, but it has also alleviated the Contact Centre call traffic, giving our team more time to assist members with more complex matters and significantly elevate our service offering.’

Mr. Daniel Gales | MOVE Bank | Chief Experience Officer